The mind is a highly complex instrument, consisting of different levels of consciousness, namely the conscious and the subconscious. Subliminal messages work by bypassing the conscious mind into the subconscious mind, in order to provide it with the goals to transform into reality. Communication links allows the subconscious mind to affect the conscious mind. Thus, ideas or goals that are delivered into the subconscious can be, no matter how unrealistic it may seem at that moment in time, translated into reality. This is as the subconscious is unable to critically pick out fallacies.

Subliminal CDs
There are many outstanding subliminal CD producers online, with a range of products that you may be interested in. These list out the different subliminal messages that are used in the CD, ranging from weight loss, breast enhancement and improved confidence among others. It is important to check for the online site’s credentials, as well as for real life testimonials.

Pre-recorded subliminal CDs are thus a common start to positive affirmations, and credible subliminal CD producers will make sure that the messages they have added will produce the desired positive outcome when you use them according to instructions. A website that offers a guarantee on results based on repeated customers and testimonials is more reliable if you are a new user of subliminal CDs.

Custom Subliminal CDs
In the event that you are unable to find a subliminal CD from a reputable producer to meet your needs, there is always the alternative of producing your own custom subliminal CDs.

Many producers are offering custom subliminal CDs tailored to your needs which are inexpensive. Creating a custom subliminal CD on your own is also possible, using free audio software and a microphone. All you need to do is record the positive affirmations, drop it into the audio recording software and burn it as a audio file.

A Word of Caution
Whilst this is an easy and quick process to achieving a desired subliminal CD, you will need to watch out for the messages that you intend to create. It is important to ensure that the subliminal messages that you are recording are clear and detailed to prevent confusion to your subconscious, and that it will produce the outcome that you are aiming for.

After all, prevention is better than cure. Any subliminal CD that you buy has straight access into your subconscious mind after all, and you want to make sure that you are sending it the right messages. It is always preferred to purchase a subliminal CD from a reputable buyer, and with the huge range of products being offered today it is not difficult to find one that will meet your needs, without the risks that creating your own custom subliminal CD holds.

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is incapable of logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind provides it with the basis to grow the message into reality. It is a form of controlling your thoughts, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there has been much controversy surrounding the usage of these subliminal messages, as hidden persuasive messages have been used to manipulate the audience. This has been especially noted in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to increase profits.

Subliminal messages used in advertising, or subliminal advertising, are usually in the form of brief visual or audio messages that your mind does not consciously register what it has seen or heard. There is usually a less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. However, very few marketing agencies endeavor to insert such messages due to the powerful impact that they can exert on the audience, which would result in overwhelming negative press that would be received if the subliminal message was detected. This outweighs any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means you’re likely to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are thus more useful in priming a target audience to choose one brand over another, rather than in creating an actual need for the product.

Whilst it is not yet sufficiently proven that the brief subliminal messages can affect your behavior without your awareness of it, it is still debatable if subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

Subliminal messages are typically embedded in another object, visual or audio, designed to bypass the normal limits of perception, or the conscious mind. It works by affecting the subconscious mind, which through links of communication, is in turn able to affect the conscious mind.

We are in an environment where we are inundated with subliminal messages everyday. Be it in advertisements, on the radio, the internet or the TV, subliminal messages are present. A subliminal message can be as simple as a form of communication between two people. Whether you conveyed a message on purpose or unconsciously, you may be sending out a subliminal message without knowing it.

The question that you may want to ask is then, do subliminal messages and software work, and if so, how effectively?

The effectiveness of the subliminal software depends on how it is created. In other words, the intent and message of the directive that is being sent. Whilst one singular suggestion or message may not be effective, coupled with similar messages or repeated messages, it has a higher chance of taking effect. This is as the subconscious will have greater exposure to that particular message, and hence be more likely to act on it than the other messages that it has picked up.

Subliminal software is commonly used in advertising to create a sense of familiarity or preference for new products. According to Dr Johan Karremans, subliminal messages have a greater effect when the messages are relevant to a specific target. This is done through the process of subliminally priming a certain result without the recipient being aware of it. However, if the recipient has no intention to buy the product in the first place, the subliminal message is unlikely to work. It is most effective when the person intends to buy a certain product or service, by influencing which brand or store the person chooses.

In subliminal advertising, it is most common to use directives to obtain a response from the targeted audience. This could be as simple as a “Buy Today” message! As the subconscious mind is not capable of logic, it simply accepts all information that it is exposed to, without you consciously doing so. It is constantly awake, never needing to rest even while your conscious mind is asleep.

Subliminal software is also found in music, such as in the famous case of a British rock band, Judas Priest. The Judge who oversaw the case stated that the suicide of the two young men would not have taken place unless they really intended it to do so, and that there was no scientific evidence. However, subliminal messages can and do cause an impact on human emotions and behaviour only if it is done unconsciously. The Coke and popcorn test was also eventually found to not produce scientific or substantial evidence under controlled conditions.

Subliminal software does work, but much of it depends on the intent and the message that is being sent, as well as the receptiveness and the repeated emphasis of the message to the recipient. Further, with the effect of priming, 80% of the subjects in a test were found to show preference for a certain brand. Although subliminal messages may not affect everyone, it does affect the behavior of most.

The human mind is often bombarded with many messages through the various media that we are exposed to. Some of these can be positive, producing improved self-esteem for example, whilst others can be negative, resulting in negative personality traits. Research has shown that these negative traits and habits can be significantly altered, or even removed, with the use of subliminal messaging. This is done by using positive affirmations or subliminal messages to replace the negative and self imposed notions of depression, fear and doubt.

The human behavior is an extension of what our mind processes and believes in. Hence, subliminal messages can act as a motivation to achieving a more positive behavior. Subliminal learning is a self-help alternative that many people are turning to, as it can assist your mind via psychological modifications. Physiological changes can also be effected through the subliminal messages. The brain is able to receive these positive subliminal messages and accelerate the achievement of our goals.

There has been increased research into the area of correcting negative behavior with subliminal messaging, fueled by the possibility of subliminal messages, whether visual or audio, to change behaviors. There is great potential for this that cannot and should not be ignored.

With technological improvement, it is now possible to input subliminal messages into audio means, such as subliminal CDs. These subliminal CDs are designed for professionals or people who are constantly on the move, allowing them to seek self-help and improvement without compromising on time. Subliminal CDs are also an answer to better sound quality, which allows for the incorporation of subliminal messaging technology which audio tapes might not be able to support.

Much like the placebo effect, the mind can also bring about similar changes using subliminal messages to aid in the process of self-healing. Due to the effect of mind over body, and by studying and altering the negative thought patterns in the subconscious which can over time manifest as physical ailments, it is possible to root it out by eliminating such negative thoughts. Subliminal messages can heighten your immune system, and correct negative thoughts to bring about improved personal growth, although the results vary with each individual.

As subliminal CDs input positive affirmations into the subconscious, it is slowly gaining status as being complementary to medicinal and behavioral therapy sessions. They can be used to promote a low stress environment, motivating attitudes and boosting performance. Supporters of subliminal CDs believe that success in achieving their goals of weight loss or improved self-esteem lies in the bypassing of the conscious to convince the subconscious. By convincing the subconscious mind, it is akin to influencing the conscious mind’s opinions and decisions.

The effectiveness of subliminal CDs in correcting negative behavior through subliminal messages has a negative result for every positive result. Although research on this topic is not yet conclusive, it can be seen as a viable form of therapy or as an alternative treatment to the more traditional methods.

What are Subliminal Messages?
The mind is a highly complex instrument, consisting of different levels of consciousness, namely the conscious and the subconscious. The subconscious mind is incapable of logical thought processes or reasoning, and hence cannot differentiate between what is real and what is not.

Subliminal messages work by bypassing the conscious mind into the subconscious mind, in order to provide it with the goals to transform into reality. There is a link of communication between the conscious and the subconscious mind, which allows the subconscious mind, in turn, to affect the conscious mind. Thus, any ideas or goals that are embedded in the subconscious can be delivered into reality, no matter how unrealistic it may seem at that moment in time, as the subconscious is unable to debate or critically pick out the fallacies of these thoughts.

The Coke and Popcorn Test
Anyone who talks about subliminal messages will probably throw in the infamous “Eat Popcorn/Drink Coke” study by James Vicary in the 1950s. The impact of his study was in the spread of the common knowledge of subliminal messaging, as months after his study was conducted, 41% of respondents of the survey had heard of the term subliminal advertising. By the 1980s, over 80% of the surveyed were aware of the term, and 70% believed that it was effective.

However, we must draw your attention to the fact that the test was merely part of his procedure in obtaining a patent for a machine that could insert subliminal messages, which it did, and not on the effectiveness of said messages.

The Origins of Subliminal Messages
This could probably be attributed to the start of psychology as an empirical science, which could be separated from philosophical thought. According toe Johan Friedrich Herbart, perceptions and thoughts differed from one another in strength, and hence inhibit each other dynamically as they compete to gain enough strength to rise into the conscious mind. Ideas that do not gain enough strength still exist, and through collateral inhibition can influence other ideas that are subsequently consciously experienced. In other words, ideas obtained subliminally can still affect the conscious mind and behaviour.

The Origins of Subliminal Audios
The business of subliminal tapes and now Subliminal Cds originated in the 1950s with Hal Becker, an engineer who experimented with visual subliminal techniques. In 1978, he was able to produce a machine to insert subliminal messages into music tapes. According to the Time magazine, in 1979 50 department stores used this device to insert messages promoting honesty at a subliminal level in the background music. These stores were able to report a significant reduction in shoplifting, although no scientific evidence was offered at that time to substantiate the claim.

Subliminal messages are currently most prominent in the self-help industry, where professionals are able to seek self-improvement without sacrificing time. These areas of improvement are wide ranging, from weight loss, breast enlargement and improvement in sex to self esteem and better sports performance.